TELL YOUR STORY
Hi, It's nice to meet you.
We're Learfield, the market leader central to NIL dealmaking.
The dynamic growth and evolution of name, image, and likeness (NIL) continues to reshape the landscape of college athletics. Learfield is the industry leader in college athletics, including every aspect of NIL deal-making. It represents the marketing and sponsorship rights of 160+ college properties to offer integrated college logos and intellectual property with student-athlete activations and influencer marketing campaigns to its 12K+ brand partners.
“Learfield is the authority on NIL deal-making. We sit at the center of the industry, connecting brand partners with student-athletes, telling their stories through original content, and raising the bar for NIL opportunities in college athletics.”
Kim Damron
Learfield, President, Sports Properties
Compass NIL
So, What is Compass NIL?
Compass NIL is a comprehensive exchange that delivers business opportunities to student-athletes through a single-source integration with all Learfield Sports Properties brand partners.
Student-athletes review NIL opportunities, execute agreements, verify activities via a survey, and receive payments through a digital wallet – all through a single platform.
Proven, Reliable Platform
Leveraging Learfield's NIL expertise and connectivity, our team serves as a connection to you and our current brand partners to help secure deals. Compass NIL also has the highest data security and privacy standards, reflecting our commitment to your privacy.
2K+
Participating Student-Athletes Using Compass NIL
“Compass NIL has quickly become the hub for NIL licensing within college athletics, and with this game-changing integration with our multimedia rights database of brand clients, the same will soon be true for NIL endorsements and deal-making.”
Cole Gahagan
Learfield President & CEO
Student - Athlete Impact
Learfield facilitates opportunities for student-athletes to collaborate with brand partners in ambassador roles. Engaging in influencer marketing also offers practical experience and connections with brands, offering micro-internship opportunities for real-world exposure to career opportunities.
Convenient and Easy to Use
Compass NIL serves as the student-athlete opt-in platform of choice for all the reasons listed below.
Easy Access
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Convenient Mobile App
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User Guide Provided
Deal Opportunities Alert
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Mobile App Alerts for Pending Deals
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Email and push notification
Payment Options
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Facilitates payments for deals upon completion and activity verification
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Receive money in your virtual wallet
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Check payment via Mail
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ACH within 2-3 Days
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Instant for small processing fee
Tax Reporting
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Student-athletes receive tax documentation for completed deals
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Information sent annually
Student-Athlete Support
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CLC's Compass NIL team provide platform support
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Property team provides support on deal questions
TOP 5 STUDENT-ATHLETE NIL ACTIVITIES
1
Social Media
2
Meet-and-Greets & Appearances
3
Commercial & Video Content
4
Radio
5
Clinics & Camps
TOP 5 PARTICIPATING SPORTS
1
Football
2
Men's Basketball
3
Women's Basketball
4
Softball
5
Baseball
“This past year, I was lucky enough to partner with Exact Sciences to help out in the community, talk about careers, and receive valuable advice about life after college. Exact Sciences has helped to navigate the scary but exciting time of graduating and reaching the next phase in life. I am so grateful to have been an Exact Sciences athlete and even more excited to begin working full-time with them in June!”
MJ Hammill
Volleyball Player, University of Wisconsin
On-Campus Resource Centers
Learfield collaborates with athletic departments to create dedicated centers of excellence. The Alabama Advantage Center stands out among these. This pioneering facility, which opened its doors in the fall of 2023, acts as the primary support hub for NIL activities for all Alabama students.
Brand Impact
By collaborating closely with brands, Learfield enables companies to leverage student-athlete influencers in their sponsorship initiatives. These influencers play key roles in digital and social campaigns, original content produced by Learfield Studios, and various marketing channels. This approach fosters a stronger, more authentic bond with fans, leading to increased engagement.
Get Started Today!
Compass NIL serves as the student-athlete opt-in platform of choice for all the reasons listed below.
1
Restaurants & Quick Serve Restaurants
2
Healthcare
3
Auto
4
Financial & Credit Union
5
Retail
TOP 5 SPONSOR CATEGORIES
"Partnering with Learfield allowed JBL to enter the college sports space at scale. We built a nationwide footprint of schools and created engaging athlete content that drove awareness for the JBL brand and its product launches. Using school intellectual property provided heightened credibility for consumers and customers alike."
Chris Epple
Americas HARMAN International, VP, Marketing
We've incorporated groundbreaking NIL-focused custom content into an original program, Car Wash Convos™. In Car Wash Convos™, we’re featuring student-athletes proudly wearing their school colors and marks in our car wash tunnels. From a brand and performance standpoint, we're seeing stronger traffic and engagement in our sports markets, which proves our approach has driven increased retail traffic. Ultimately, our school sponsorships give us an ultra-local feel with our team members, customers, and fans and that’s exactly what we feel helps move the needle for brand awareness and affinity.
Rebecca Latacz
Chief Marketing Officer
54
Sports
250+
Institutions
21M
Transactions Annually Facilitated on the Compass NIL Platform