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TELL YOUR STORY

Hi, It's nice to meet you.

We're Learfield, the market leader central to NIL dealmaking. 

The dynamic growth and evolution of name, image, and likeness (NIL) continues to reshape the landscape of college athletics. Learfield is the industry leader in college athletics, including every aspect of NIL deal-making. It represents the marketing and sponsorship rights of 160+ college properties to offer integrated college logos and intellectual property with student-athlete activations and influencer marketing campaigns to its 12K+ brand partners. 

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“Learfield is the authority on NIL deal-making. We sit at the center of the industry, connecting brand partners with student-athletes, telling their stories through original content, and raising the bar for NIL opportunities in college athletics.”

Kim Damron

Learfield, President, Sports Properties 

Compass NIL

So, What is Compass NIL?

Compass NIL is a comprehensive exchange that delivers business opportunities to student-athletes through a single-source integration with all Learfield Sports Properties brand partners.

 

Student-athletes review NIL opportunities, execute agreements, verify activities via a survey, and receive payments through a digital wallet – all through a single platform.

Proven, Reliable Platform 

Leveraging Learfield's NIL expertise and connectivity, our team serves as a connection to you and our current brand partners to help secure deals. Compass NIL also has the highest data security and privacy standards, reflecting our commitment to your privacy.

2K+

Participating Student-Athletes Using Compass NIL

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“Compass NIL has quickly become the hub for NIL licensing within college athletics, and with this game-changing integration with our multimedia rights database of brand clients, the same will soon be true for NIL endorsements and deal-making.”

Cole Gahagan

Learfield President & CEO

Student - Athlete Impact

Learfield facilitates opportunities for student-athletes to collaborate with brand partners in ambassador roles. Engaging in influencer marketing also offers practical experience and connections with brands, offering micro-internship opportunities for real-world exposure to career opportunities.

Convenient and Easy to Use

Compass NIL serves as the student-athlete opt-in platform of choice for all the reasons listed below.

Easy Access

  • Convenient Mobile App

  • User Guide Provided

Deal Opportunities Alert

  • Mobile App Alerts for Pending Deals

  • Email and push notification

Payment Options

  • Facilitates payments for deals upon completion and activity verification

  • Receive money in your virtual wallet

  • Check payment via Mail

  • ACH within 2-3 Days

  • Instant for small processing fee

Tax Reporting

  • Student-athletes receive tax documentation for completed deals

  • Information sent annually

Student-Athlete Support

  • CLC's Compass NIL team provide platform support

  • Property team provides support on deal questions

TOP 5 STUDENT-ATHLETE NIL ACTIVITIES

1

Social Media

2

Meet-and-Greets & Appearances

3

Commercial & Video Content

4

Radio

5

Clinics & Camps

TOP 5 PARTICIPATING SPORTS

1

Football

2

Men's Basketball

3

Women's Basketball

4

Softball

5

Baseball

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“This past year, I was lucky enough to partner with Exact Sciences to help out in the community, talk about careers, and receive valuable advice about life after college. Exact Sciences has helped to navigate the scary but exciting time of graduating and reaching the next phase in life. I am so grateful to have been an Exact Sciences athlete and even more excited to begin working full-time with them in June!” 

MJ Hammill

Volleyball Player, University of Wisconsin

On-Campus Resource Centers

Learfield collaborates with athletic departments to create dedicated centers of excellence. The Alabama Advantage Center stands out among these. This pioneering facility, which opened its doors in the fall of 2023, acts as the primary support hub for NIL activities for all Alabama students. 

Brand Impact

By collaborating closely with brands, Learfield enables companies to leverage student-athlete influencers in their sponsorship initiatives. These influencers play key roles in digital and social campaigns, original content produced by Learfield Studios, and various marketing channels. This approach fosters a stronger, more authentic bond with fans, leading to increased engagement.