MAKE AN IMPACT
The dynamic growth and evolution of name, image, and likeness (NIL) continues to reshape the landscape of college athletics. Learfield is the authority on every aspect of NIL deal-making. It represents the marketing and sponsorship rights of over 160 college properties to offer integrated college logos and IP with student-athlete influencer marketing campaigns to its 12,000+ brand partners.
INTRODUCING OUR NEW BOXING ARENA
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
DISCOVER THE UPGRADED DANCE STUDIO SPACE
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
“As NIL continues to evolve, Learfield is poised to help brand partners by providing unique NIL opportunities that deepen engagement with the country's most passionate sports fans.”
Learfield
NIL Stats
105
with NIL Deals
+40%
Properties
500+
Include NIL
+100%
Deals
2K +
Student-Athletes
In Learfield Produced Content
+100%
43%
Student-Athletes
Female
57%
Student-Athletes
Male
$13.6M
Cash + Trade Value Earned by Student-Athletes from Learfield NIL Deals
+70%
$3K
Median NIL Deal Size per Activity (i.e., social post, appearance, etc.)
+200%
You Want Original Content? We Got it!
Learfield Studios offers best-in-class content and brand storytelling that looks inside athletic programs, their people, and the traditions that bring college sports to life. High-end content production is distributed in short-form or docuseries formats through various school and student-athlete digital and social channels.
FRESH CONTENT
TEXAS, Post Mates featuring Kelly Pash
To help Postmates enter the Austin market, four UT Austin student-athletes shared their go-to order from local Postmates restaurants and thoughts on the surrounding Austin Area.
OUR NEW STUDIO
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
New
Equipment
Locker
Rooms
Coffee
and Snacks
Juice
Bar
Clean
Showers
Sauna and
Steam Room
Brand Impact
By collaborating closely with brands, Learfield enables them to leverage student-athlete influencers in their sponsorship initiatives. These influencers play key roles in digital and social campaigns, original content produced by Learfield Studios, and various marketing channels. This approach fosters a stronger bond with fans, leading to increased engagement.
