MAKE AN IMPACT
The dynamic growth and evolution of name, image, and likeness (NIL) continues to reshape the landscape of college athletics. Learfield is the authority on every aspect of NIL deal-making. It represents the marketing and sponsorship rights of over 160 college properties to offer integrated college logos and IP with student-athlete influencer marketing campaigns to its 12,000+ brand partners.
INTRODUCING OUR NEW BOXING ARENA
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DISCOVER THE UPGRADED DANCE STUDIO SPACE
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“As NIL continues to evolve, Learfield is poised to help brand partners by providing unique NIL opportunities that deepen engagement with the country's most passionate sports fans.”
Solly Fulp
Learfield, Executive Vice President - NIL Growth & Development
Learfield
NIL Stats
105
with NIL Deals
+40%
Properties
500+
Include NIL
+100%
Deals
2K +
Student-Athletes
In Learfield Produced Content
+100%
43%
Student-Athletes
Female
57%
Student-Athletes
Male
$13.6M
Cash + Trade Value Earned by Student-Athletes from Learfield NIL Deals
+70%
$3K
Median NIL Deal Size per Activity (i.e., social post, appearance, etc.)
+50%
Learfield expanded its established Compass NIL platform to become a comprehensive exchange to connect NIL business opportunities for over 30,000 student-athletes and 12,000+ brand partners through a single, integrated platform.
Compass NIL
A Comprehensive NIL Dealmaking Exchange
Compass is a proven platform that connects student-athletes with large-scale licensing partners, including the Fanatics jersey program and the EA Sports College Football opt-in platform, which manages over 10,000 student-athlete opt-ins for the game.
“Compass has quickly become the hub for NIL licensing within college athletics, and with this game-changing integration with our Multimedia Rights database of brand clients, the same will soon be true for NIL endorsements and deal-making.”
Cole Gahagan
Learfield Chief Executive Officer
You Want Original Content? We Got it!
Learfield Studios offers best-in-class content and brand storytelling that looks inside athletic programs, their people, and the traditions that bring college sports to life. High-end content production is distributed in short-form or docuseries formats through various school and student-athlete digital and social channels.
FRESH CONTENT
TEXAS, Post Mates featuring Kelly Pash
To help Postmates enter the Austin market, four UT Austin student-athletes shared their go-to order from local Postmates restaurants and thoughts on the surrounding Austin Area.
OUR NEW STUDIO
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New
Equipment
Locker
Rooms
Coffee
and Snacks
Juice
Bar
Clean
Showers
Sauna and
Steam Room
Student - Athlete Impact
By collaborating closely with brands, Learfield enables them to leverage student-athlete influencers in their sponsorship initiatives. These influencers play key roles in digital and social campaigns, original content produced by Learfield Studios, and various marketing channels. This approach fosters a stronger bond with fans, leading to increased engagement.
TOP 5 STUDENT-ATHLETE NIL ACTIVITIES
1
Social Media
2
Meet & Greets & Appearances
3
Commercial / Video Content
4
Radio
5
Clinics / Camps
TOP 5 ATHLETIC TEAMS
1
Football
2
Men's Basketball
3
Women's Basketball
4
Softball
5
Baseball
“This past year, I was lucky enough to partner with Exact Sciences to help out in the community, talk about careers, and receive valuable advice about life after college. Exact Sciences has helped to navigate the scary but exciting time of graduating and reaching the next phase in life. I am so grateful to have been an Exact Sciences athlete and even more excited to begin working full-time with them in June!”
MJ Hammill
Volleyball player at the University of Wisconsin
On-Campus Resource Centers
Learfield collaborates with athletic departments to create dedicated centers of excellence. The Alabama Advantage Center stands out among these. This pioneering facility, which opened its doors in the fall of 2023, acts as the primary support hub for NIL activities for all Alabama students.
Brand Impact
By collaborating closely with brands, Learfield enables them to leverage student-athlete influencers in their sponsorship initiatives. These influencers play key roles in digital and social campaigns, original content produced by Learfield Studios, and various marketing channels. This approach fosters a stronger bond with fans, leading to increased engagement.
1
Restaurants / QSR
2
Healthcare
3
Auto
4
Financial / Credit Union
5
Retail
TOP 5 SPONSOR CATEGORIES
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sem mi, bibendum at tincidunt pellentesque, aliquam ac felis. Ut a facilisis tellus. Quisque metus lacus, fringilla id elit commodo, porttitor malesuada risus. Maecenas in nibh hendrerit, aliquet purus in, venenatis justo.”
Name Name
Zips
Licensed Merchandise
The licensing arm, CLC, has collaborated with numerous collegiate institutions to streamline the development of NIL merchandise, thereby enhancing opportunities for student-athletes and accelerating product availability for fans.
205
Number of licensed manufacturers producing NIL products
$18.2 million
Retail sales of college-branded NIL merchandise
+80%
For universities seeking additional resources, Learfield offers a dedicated, on-campus NIL business manager to help sponsors activate marketing campaigns featuring student-athletes. These dedicated resources help to maximize student athletes' connections with brands and develop influencer skills.
University Impact
Learfield NIL Dedicated Business Manager
Solution providing a dedicated NIL Business Manager aligned with Athletics and part of the local Learfield property team.
Works with sponsors to maximize NIL opportunities for student-athletes.
Provides turnkey solution for sponsors to activate campaigns featuring student-athletes.
Enhanced alignment with athletics, and collective on NIL KPI's and priority initiates.
Development and implementation of NIL education for student-athletes as needed.
School Roster
Dedicated Business Manager Makes an Impact
95
Number of participating student-athletes per school
+500% vs. national avg.
$625,000
Cash and trade value earned by each school’s student-athletes from Learfield MMR NIL Deals.
+480% vs. national avg.
“At Wyoming, we knew we wanted to provide our student-athletes with a full-time resource to maximize NIL opportunities. With the addition of our NIL business manager through Learfield, we are looking at ways to educate our donors, fan base and partners to showcase not only the importance of NIL and give them examples of how they can get involved. There’s a lot of work to do and I believe we are now positioned to continue to stay competitive.”
Tom Burman
Director of Athletics, University of Wyoming
Collectives
While the role of collectives differs at each university, many have elected to invest in official sponsorships to elevate their missions through approved athletic marketing channels.
90+
Collectives Sponsorships
+76%
76+
Learfield Properties
+69%
Our NIL Portfolio
“Learfield is the authority on NIL deal-making. We sit at the center of the industry, connecting brand partners with student-athletes, telling their stories through original content, and raising the bar for NIL opportunities in college athletics.”
Cole Gahagan
President & CEO, Learfield